Pitching your board game design to publishersI’ve been fortunate to have experienced most parts of the board game industry. For Fantastic Factories I co-designed the game, made the…Jan 26Jan 26
[Stacked] Wish fulfillmentThis post is part of a designer diary series about my latest game design, Stacked. Check out my first post if you want to start from the…Mar 22, 2024Mar 22, 2024
[Stacked] Choices, choices, choicesThis post is part of a designer diary series about my latest game design, Stacked. Check out my first post if you want to start from the…Mar 13, 2024Mar 13, 2024
[Stacked] Maximize the drama!This post is part of a designer diary series about my latest game design, Stacked. Check out my first post if you want to start from the…Mar 11, 2024Mar 11, 2024
[Stacked] A different kind of gameAfter a 3 year hiatus in designing games, I’ve finally returned with a new game design — and it’s very different from my previous game…Mar 8, 2024Mar 8, 2024
How I designed the solo rules for Fantastic FactoriesI have a confession to make. Before I designed Fantastic Factories, I had never played a single hobby board game solo. So I hesitate a bit…Mar 31, 2021Mar 31, 2021
Setting the MSRP of your board game and why you shouldn’t use the 5x landed cost ruleYou’ve finished designing your tabletop game. You’ve acquired art assets, hired a graphic designer, and you’re now ready to take your game…Nov 20, 2020Nov 20, 2020
Fantastic Factories: Manufactions is here!Just a quick post! The Kickstarter campaign for TWO Fantastic Factories Expansions (Manufactions and Subterfuge) is now LIVE. Here’s a…Sep 29, 2020Sep 29, 2020
What should be on your Kickstarter launch day checklist and why you should have oneLaunching your crowdfunding campaign is a big deal. It’s often a culmination of years of hard work, and in spite of all that hard work…Feb 18, 2020Feb 18, 2020
Fantastic Factories Design DiaryI thought it might be of interest to people to write about how Fantastic Factories got its start and the various design challenges…Nov 18, 20191Nov 18, 20191
How large of a mailing list do I need before launching my Kickstarter?Detailed analysis of converting a mailing list into Kickstarter backers for a tabletop gameJun 5, 2019Jun 5, 2019
Detailed breakdown of crowdfunding premarketing mailing listI often hear people ask what is the best way to build an audience for your board game Kickstarter. I’ve detailed my methods in this earlier…May 9, 20181May 9, 20181
Designer Diary: Rolling RandomMay you always roll sixes… or should you? In many board games, the higher you roll, the better the result. I wanted to challenge that…Apr 30, 2018Apr 30, 2018
Perception vs Reality in Game DesignIn a board game, is it worse to have a card that is perceived as overpowered but actually isn’t or to have a card that looks balanced but…Feb 26, 2018Feb 26, 2018
Published inART + marketingAislyn Hall: How to hire artists and provide art directionIn my blog posts, I like to tackle the topics and questions that come up time and time again. I often see first time Kickstarter creators…Dec 18, 2017Dec 18, 2017
Marketing through multiple touchpointsThis week I did a guest post through Daniel Zayas’ blog. Here’s a snippet. Jump on over to his site for the full piece.Dec 3, 2017Dec 3, 2017
PAX Unplugged 2017 Report!Where do I even start? I had a great time at PAX Unplugged in Philadelphia! I’ve been a long time attendee of PAX West so it was…Nov 30, 20172Nov 30, 20172
Building an audience and mailing list for your tabletop gameThis is a question I see all the time from aspiring designers who are interested in launching their game via crowdfunding platforms like…Sep 28, 2017Sep 28, 2017
PAX West Indie MEGABOOTH Report!What a weekend! We spent more than 50 hours doing PAX-related stuff. We were at the Sheraton pre-PAX board game night. We were at the ACT…Sep 7, 2017Sep 7, 2017
Catch Me If You Can: The Runaway Leader and Catch-Up MechanicsYou’re 30 minutes into the board game, and there’s already a clear winner. The lead only increases with each passing turn. There’s no hope…Aug 2, 20171Aug 2, 20171